Author Archives: smeade

Lead Management Software Compared to Contact Management Software

I received a note from Barry Hess at Scrawlers reminding me that I signed up for a Scrawlers account, but had yet not logged in. (Scrawlers “embraces constraints” through stories of 100 words or less). I promptly signed in and posted my first three lines to Scrawlers that afternoon. That email was a good exampleContinue reading “Lead Management Software Compared to Contact Management Software”

Reason Number 121 Why I Love MacBooks

It’s all the little things. For example, while other people are buying extra laptop cord wraps and ties, MacBooks have one built right into the power supply. Simply flip in the outlet prongs, flip out the wrap feet, wrap the cord, and you have it nice and neat and ready to go. Just another littleContinue reading “Reason Number 121 Why I Love MacBooks”

Small Business Marketing: Part 3 of a 3 Part Series

This is the last of a 3 part series on small business marketing. Part 1 listed three reasons that small business owners avoid marketing efforts. Part 2 listed three quick examples of why marketing is important. This final part lists 7 steps that small business owners can take to improve their marketing results. Ways ToContinue reading “Small Business Marketing: Part 3 of a 3 Part Series”

3 Examples of the Impact of Effective Marketing: Part 2 of a 3 Part Series

This is the second article in a three part series on getting started at small business marketing. In the first article I wrote about 3 reasons that micro-ISV and other company founders avoid small business marketing or start too late. In this article we take a quick look at three examples of where it takesContinue reading “3 Examples of the Impact of Effective Marketing: Part 2 of a 3 Part Series”

3 Reasons Business Owners Avoid Marketing – Part 1 of a 3 Part Series

Whether it’s marketing departments at Fortune 500 companies or a small business marketing team, I’ve observed the split between those that produce the product and those that try to attract customers to it. In these companies its not the job of the producer of the product to market it. As a small business owner, youContinue reading “3 Reasons Business Owners Avoid Marketing – Part 1 of a 3 Part Series”