It’s all the little things. For example, while other people are buying extra laptop cord wraps and ties, MacBooks have one built right into the power supply. Simply flip in the outlet prongs, flip out the wrap feet, wrap the cord, and you have it nice and neat and ready to go. Just another little touch that, when all put together add up to a great experience with the product I use all day, every day.
Synap Software, LLC 
Yeah! Tell me about it!
Like that fact that you only need 1 charger and a few smaller adapters to use your macbook anywhere in the world.
or
Those who own a newer iMac will be pleasently surprised when they realize there’s a magnetic holder for their Apple Remote, on the side of the iMac.