We have several articles showing you how to use RSS and Digg and other tools to publicize your blog and to make it as easy as possible for people to find you – obviously and important part of your small business marketing plan.
Here’s another quick tip. Use FeedBurner (you are using FeedBurner, right?) and set up your blog to use SmartFeed. Described by the FeedBurner folks as an option that “translates your feed on-the-fly into a format (RSS or Atom) compatible with your visitors’ feed reader application”, this lets you have one feed link and is just another small step you can take to make it easier for people to subscribe. Something to help with ”#3-Be Heard” on the list of 7 Steps to Improved Small Business Marketing.