4 Reasons To Simplify

Here is my kids’ school’s mission statement. Acres Green Elementary provides a positive safe environment where best teaching practices are used to educate the whole child while honoring individuality and creativity. Here’s another area school’s mission statement. Copper Mesa Elementary is dedicated to excellence in education and is committed to being an exemplary community ofContinue reading “4 Reasons To Simplify”

2 Ways Customers Can Be Your Virtual Marketing Department

A previous blog post covered a 6 Step Plan to build your business with referrals. Current customers are your best source for new customers. Beyond traditional referral marketing, there are tons of ways to turn your customers into a virtual small business marketing department. Here are two: 1. Run a Contest like the World’s FirstContinue reading “2 Ways Customers Can Be Your Virtual Marketing Department”

Small Business Marketing: Part 3 of a 3 Part Series

This is the last of a 3 part series on small business marketing. Part 1 listed three reasons that small business owners avoid marketing efforts. Part 2 listed three quick examples of why marketing is important. This final part lists 7 steps that small business owners can take to improve their marketing results. Ways ToContinue reading “Small Business Marketing: Part 3 of a 3 Part Series”

3 Examples of the Impact of Effective Marketing: Part 2 of a 3 Part Series

This is the second article in a three part series on getting started at small business marketing. In the first article I wrote about 3 reasons that micro-ISV and other company founders avoid small business marketing or start too late. In this article we take a quick look at three examples of where it takesContinue reading “3 Examples of the Impact of Effective Marketing: Part 2 of a 3 Part Series”

3 Reasons Business Owners Avoid Marketing – Part 1 of a 3 Part Series

Whether it’s marketing departments at Fortune 500 companies or a small business marketing team, I’ve observed the split between those that produce the product and those that try to attract customers to it. In these companies its not the job of the producer of the product to market it. As a small business owner, youContinue reading “3 Reasons Business Owners Avoid Marketing – Part 1 of a 3 Part Series”