Referral Marketing – Synap Software, LLC

Small Business CRM Directory

Here is a site for small business marketers and anyone responsible for customer relationship management to check out. SmallBizCRM.com is described by its founder, Perry Norgarb, as “Your Small Business CRM & Contact Management Software Resource Center”. There is a lot more content yet for me to look through before doing a full review, butContinue reading “Small Business CRM Directory”

3 Reasons Business Owners Avoid Marketing – Part 1 of a 3 Part Series

Whether it’s marketing departments at Fortune 500 companies or a small business marketing team, I’ve observed the split between those that produce the product and those that try to attract customers to it. In these companies its not the job of the producer of the product to market it. As a small business owner, youContinue reading “3 Reasons Business Owners Avoid Marketing – Part 1 of a 3 Part Series”

Duct Tape Marketing

If you are a regular reader of this blog, you will have noticed we have been on a marketing tear lately. This is because Synap Software’s lead managment product, LeadsOnRails.com, is launched and the company is in marketing mode. Do you see the error in this statement? If you read John Jantsch’s Duct Tape MarketingContinue reading “Duct Tape Marketing”

Build-a-Business with Referrals (the Build-a-Bear Way)

If business owners were to ask what the ideal price-point is for their product, I would say that there is not one, but many. Regardless of size, your business should offer multiple price points along with a plan to show customers the benefits of moving up the price curve and to ensure it is aContinue reading “Build-a-Business with Referrals (the Build-a-Bear Way)”