Category Archives: Uncategorized

Review – Overnight Prints In the past week I’ve shared my picks for domain name registration and stock photography. Needing to order more business cards this weekend prompted me to share that Overnight Prints has provided good results in the past and I recommend them if you are looking for an printer online. Quality TheyContinue reading “Business Cards”

If you are buying domain names in bulk, the savings from this limited time offer from HostMySite.com can quickly add up. Check it out. Needing to register a few dozen domain names for a new project, I did some searching for the lowest domain name registration price and found this offer to register domain namesContinue reading “Limited Time Domain Name Offer”

Left-or-Right is a simple and fun site. You can recommend a topic and can get a link to your site. Note though that any inbound clicks you gain from it are probably not your target customers (unless you happen to be looking for tech savy, optimistic, retro, Firefox users). The results from LeftOrRight.com are aContinue reading “Inbound Links”

iStockPhoto surprised me this week and made an impression with a small token. After choosing to buy a photo, I was pleasantly surprised to receive a free download from their “Before & After Magazine” series. This small token: 1. made the purchase mentionable 2. added value 3. validated my decision to do business with iStockPhotoContinue reading “Surprise Your Customers”

Buzzwords and buzz-phrases are everywhere and our careers might depend on tracking the right ones. Here’s some wrong ones that, when put together form a read-made corporate strategy statement: “At the end of the day, a Gen-X, customer-centric, value-added paradigm which aligns our core competencies for synergy is a win-win!” – feel free to useContinue reading “Buzzwords Bingo”

We are going through a branding change. To better reflect the benefits of the Synap Software lead management solution, it has been re-branded from LeadsOnTrack to LeadsOnRails. LeadsOnRails more clearly paints the picture of rail tracks, where LeadsOnTrack could mean any kind of tracks, or just “keeping track”. Tracks remain an integral part of theContinue reading “Branding”

When small business owners wonder if their web, ad, or other copy should be written as “I” or “we”, I think the right answer is neither. The right answer is to refer to yourself, your company, or your product with its proper name. The other right answer is to refer to yourself, your company orContinue reading “It’s Not You, It’s “You””

To improve your lead conversion rate, avoid these common mistakes 1. Not having a standardized procedure for processing leads. Without a standardized procedure, valuable leads can fall through the cracks. Having each lead on a track with a set protocol for developing the lead eliminates the loss of leads and profit. Standardized procedures also allowsContinue reading “Lead Conversion”

A big thank-you to Derek Sivers, President of CDBaby for sponsoring a RubyOnRails competition in which the top 20 contributors (from the start of the year) to the open source framework were awarded passes and lodging to RailsConf 2007. I took on this challenge when it was announced and learned a lot about Rails andContinue reading “RailsConf 2007”

LeadsOnRails can now integrate with a customer’s website and can automatically send emails. Integrate LeadsOnRails with your website to automatically capture information from prospective customers. Information filled out on your website will be automatically recorded in the system and the lead is automatically put on a track specified by a promotion code. (The promotion codeContinue reading “Capture Leads from a Website”