There is a new social bookmarking website out. If you have not seen it yet, check out Dharmesh Shah’s Daily Hub. You might wonder – do we really need another social voting site? Dharmesh readily addresses this question here so I won’t repeat the whole background except to say Daily Hub is different, it isContinue reading “The New Social Content Site for Business Geeks”
Author Archives: smeade
Small Business CRM Directory
Here is a site for small business marketers and anyone responsible for customer relationship management to check out. SmallBizCRM.com is described by its founder, Perry Norgarb, as “Your Small Business CRM & Contact Management Software Resource Center”. There is a lot more content yet for me to look through before doing a full review, butContinue reading “Small Business CRM Directory”
2 Ways Customers Can Be Your Virtual Marketing Department
A previous blog post covered a 6 Step Plan to build your business with referrals. Current customers are your best source for new customers. Beyond traditional referral marketing, there are tons of ways to turn your customers into a virtual small business marketing department. Here are two: 1. Run a Contest like the World’s FirstContinue reading “2 Ways Customers Can Be Your Virtual Marketing Department”
Design Decisions: Persistent Link to New Lead Screen
The Emergency entrance to our hospital is different than the medical building entrance. As with all hospitals, there is a big red EMERGENCY sign with an arrow directing you past the medical building entrance to the emergency entrance. What I noticed today (on a scheduled trip to the doctor’s office – not the emergency room!)Continue reading “Design Decisions: Persistent Link to New Lead Screen”
What Disney World, Five Man Electric Band, and Good Software Design Have in Common
Post No Signs It is very tempting to try to influence behavior by posting signs. On the surface it makes sense. If we want someone to do something, simply post a sign that says so. Yet on a recent family trip to Disney World, it struck me that Disney parks have very few signs posted.Continue reading “What Disney World, Five Man Electric Band, and Good Software Design Have in Common”
10 Lessons Software Designers Can Learn from Disney World
I’ve recently completed a family trip to Disney World and was again amazed at the way they make the experience enjoyable for millions of people. When it comes to helping folks enjoyably navigate their way through acres and acres of theme parks over several days time, Disney has it figured out. Here’s a few thingsContinue reading “10 Lessons Software Designers Can Learn from Disney World”
Business Decisions: How We Chose What Product to Build
This is the first in a new series about business strategy choices we’ve made at Synap Software and how they work out. Most of these decisions are applicable to any company or startup, not only software vendors. In an old blog post I wrote a long list of what I called at the time “BestContinue reading “Business Decisions: How We Chose What Product to Build”
Secrets of Success
Every interview in Jessica Livingston’s Founders at Work is full of interesting perspectives from successful people who had no guarantees when they started and probably claim to have no secrets of success. This is not a “success” book or a “how to” book, but simply an interesting book. Yet a read between-the-lines exposes secrets ofContinue reading “Secrets of Success”
Are Strange Search Results Worth Analysis?
Google’s Webmaster Tools I regularly do analysis on this blog’s top search phrases as reported on the Google Webmaster Tools “Top Search Queries” report for SynapSoftware.com. I look for patterns such as how much, if any, impact does the post title, post word count, frequency of search terms, outbound links, inbound links, and other itemsContinue reading “Are Strange Search Results Worth Analysis?”
Blog Entry SEO Checklist
_ Title uses common words. For example, I have Google rank #3 on “Capture Leads from a Website”. I wish I had written it as “Get Leads from my website” or something with more common wording. I would have been competing with 22 million results vs. just 9 milliong for “Capture Leads…”, but I wouldContinue reading “Blog Entry SEO Checklist”
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