Category Archives: Uncategorized

Google’s Webmaster Tools I regularly do analysis on this blog’s top search phrases as reported on the Google Webmaster Tools “Top Search Queries” report for SynapSoftware.com. I look for patterns such as how much, if any, impact does the post title, post word count, frequency of search terms, outbound links, inbound links, and other itemsContinue reading “Are Strange Search Results Worth Analysis?”

_ Title uses common words. For example, I have Google rank #3 on “Capture Leads from a Website”. I wish I had written it as “Get Leads from my website” or something with more common wording. I would have been competing with 22 million results vs. just 9 milliong for “Capture Leads…”, but I wouldContinue reading “Blog Entry SEO Checklist”

Our work thrives on contact and feedback from users so I have four ways for people to contact us. If you are considering adding contact methods, here is my anecdotal experience of what contact methods are most popular and two questions for you. In order of most used contact method to least used contact methodContinue reading “4 Ways for People to Contact Us”

We have several articles showing you how to use RSS and Digg and other tools to publicize your blog and to make it as easy as possible for people to find you – obviously and important part of your small business marketing plan. Here’s another quick tip. Use FeedBurner (you are using FeedBurner, right?) andContinue reading “Feedburner SmartFeed”

If you have not yet checked out AddThis.com, take a look. Addthis is self-described as “Simple and recognizable widgets to help your visitors save and promote your website or blog to the social bookmarking and feed reader services!”. I would have just said that you can replace this: with this: When someone clicks the “Bookmark”Continue reading “Add This”

I received a note from Barry Hess at Scrawlers reminding me that I signed up for a Scrawlers account, but had yet not logged in. (Scrawlers “embraces constraints” through stories of 100 words or less). I promptly signed in and posted my first three lines to Scrawlers that afternoon. That email was a good exampleContinue reading “Lead Management Software Compared to Contact Management Software”

Saturday is St. Patrick’s Day! Take a break from micro-isv, lead management, or small business marketing work this weekend and enjoy it. Looking for a new angle besides green beer? Check out Patrick McKenzie’s free trial of Bingo Card Creator for this and other occasions as well as his collection of ready made free bingoContinue reading “Free Bingo Cards”

Authoring white-papers, newsletters, and blog entries can certainly be effective marketing tools. To know just how effective you need to measure costs and resulting leads. But too often business owners forget to account for their own time. White Papers, E-Mail, and Webinars This month’s (March 2007) issue of Inc. magazine has an article called “WooingContinue reading “Blogging and White Papers Are Not Free”

For you tech types – here’s a couple examples of technical interaction in place of integration. A user wanted to pull files from Basecamp, the 37Signals application, into their LeadsOnRails application as read-only background information for a salesperson talking with a client. 37Signals provides an Application Programming Interface (API) for just such interfaces. Yet retrievalContinue reading “Technical Note: Basecamp Interaction, Not Integration”

Here is how I added Digg voting buttons to a Rails powered Typo blog. Digg buttons come in several types. You can build out a full-size Digg button, a compact sized one, or use your own image. I’m adding compact buttons. See here for details on Digg button html code and all the different options.Continue reading “How to Add Digg-This Buttons to Your Typo Blog”