Purposefully Limit Subscriber Count: Could This Work?

In “The Innovator’s Dilemma”, _ says that one reason companies loose their leadership position to disruptive competitors is that the established companies base their product designs and strategies on the needs or current customers and existing markets. Disruptive competitors, meanwhile, don’t have long-standing relationships with existing customers upon which to base their decisions and areContinue reading “Purposefully Limit Subscriber Count: Could This Work?”

Making of a Web App: Part 11 – Reduce and Refine the UI

Making of a Web App is Synap Software’s step-by-step look at designing and developing a web app. In this article I show an example of reducing and refining an interface. Reduce to: Make it easier for people using the application. Remove unneccessary clutter. Expose the level of development work required. Are the easiest way toContinue reading “Making of a Web App: Part 11 – Reduce and Refine the UI”

Steve Jobs: Mac OS, designed by a bunch of amateurs

Designing Interactions is Bill Moggridge’s collection of interviews with the people behind great product designs. One of those interviewed is Cordell Ratzlaff, senior designer at Apple for five years. Prior to OS X, Apple was an engineering driven company. Steve Jobs turned it around into a design driven company. That change; designing for the userContinue reading “Steve Jobs: Mac OS, designed by a bunch of amateurs”

Making of a Web App: Write User Stories

Cordell: People don’t use a computer to enjoy the operating system; they don’t care about setting their system preferences, nor do they care about choosing what kind of scrollbars they want. They use a computer because they want to create something; they want to communicate with somebody; they want to express their own personality, everythingContinue reading “Making of a Web App: Write User Stories”