First Post

We have started a software company. If you would like to follow along with us as we go through the process of launching a new company and a new product, then you are in the right place. Join us here for daily insights into what it is like to leave corporate America and launch a new independent software company.

On April 28, 2006, I left a large corporation where I had worked for 7 years on corporate IT development efforts. With a total of over 15 years IT development and management experience, I headed out for the first time in my life to be self-employed.

I am combining lessons learned from the Micro ISV community, 15 years of big-business IT development work, graduate level management and IT coursework, technical skills and management skills in order to start this company and to give back to the ISV community.

Our company will be small and will purposefully avoid complexity. We aim to compete on simplicity that comes from focus. Our products will not attempt to be everything to everyone. Instead, each product will have a very narrow niche. Much more about this approach later on. We will share lessons learned on how this approach works out.

For now, welcome and drop me a line or make a comment anytime.

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