Category Archives: Synap Software: Business Decisions

In The Business of Software, author and MIT professor Michael A. Cusumano identifies four main questions that a software company should answer when developing a target market product strategy. Asked from the perspective of the software company: Do you want to be mainly a products company or a services company? Do you want to sellContinue reading “Business Decision: Why Software as a Service”

This is the first in a new series about business strategy choices we’ve made at Synap Software and how they work out. Most of these decisions are applicable to any company or startup, not only software vendors. In an old blog post I wrote a long list of what I called at the time “BestContinue reading “Business Decisions: How We Chose What Product to Build”