February 2007 – Page 2 – Synap Software, LLC

Build-a-Business with Referrals (the Build-a-Bear Way)

If business owners were to ask what the ideal price-point is for their product, I would say that there is not one, but many. Regardless of size, your business should offer multiple price points along with a plan to show customers the benefits of moving up the price curve and to ensure it is aContinue reading “Build-a-Business with Referrals (the Build-a-Bear Way)”

Inbound Links

Left-or-Right is a simple and fun site. You can recommend a topic and can get a link to your site. Note though that any inbound clicks you gain from it are probably not your target customers (unless you happen to be looking for tech savy, optimistic, retro, Firefox users). The results from LeftOrRight.com are aContinue reading “Inbound Links”

Surprise Your Customers

iStockPhoto surprised me this week and made an impression with a small token. After choosing to buy a photo, I was pleasantly surprised to receive a free download from their “Before & After Magazine” series. This small token: 1. made the purchase mentionable 2. added value 3. validated my decision to do business with iStockPhotoContinue reading “Surprise Your Customers”

Buzzwords Bingo

Buzzwords and buzz-phrases are everywhere and our careers might depend on tracking the right ones. Here’s some wrong ones that, when put together form a read-made corporate strategy statement: “At the end of the day, a Gen-X, customer-centric, value-added paradigm which aligns our core competencies for synergy is a win-win!” – feel free to useContinue reading “Buzzwords Bingo”

Branding

We are going through a branding change. To better reflect the benefits of the Synap Software lead management solution, it has been re-branded from LeadsOnTrack to LeadsOnRails. LeadsOnRails more clearly paints the picture of rail tracks, where LeadsOnTrack could mean any kind of tracks, or just “keeping track”. Tracks remain an integral part of theContinue reading “Branding”

It’s Not You, It’s “You”

When small business owners wonder if their web, ad, or other copy should be written as “I” or “we”, I think the right answer is neither. The right answer is to refer to yourself, your company, or your product with its proper name. The other right answer is to refer to yourself, your company orContinue reading “It’s Not You, It’s “You””