CRM Software

Make your blogging effort pay off

Make sure you have an easy way to capture prospects once they’re at your blog.  You’ve peaked their interest, now make the contact  and potential sale.

Add PlaybookIQ Web Forms to your inbound marketing programs

Use a PlaybookIQ web form to capture inbound marketing opportunities at your website.  Web forms are free with PlaybookIQ and require no coding or programming.  Set up is easy, and within minutes, prospect information - name, email, address, and phone)  -  is captured in PlaybookIQ.  Prospects can be instantly assigned to a playbook so you know of their interest and can respond immediately to their inquiry.

According to HubSpot’s latest report: “Marketing Data: 50+ Marketing Charts and Graphs”, small business owners find inbound marketing to be much more effective than outbound marketing.

Inbound marketing has a 60% lower cost per lead than outbound marketing. Respondents also reported shifting more of their overall marketing budget from outbound to inbound efforts.

100% of business owners who blog multiple times a day have acquired a customer from their blog. Blogging is the key component to inbound marketing.

Inbound marketing has become more important to respondents.
A majority of people said that social media, natural search, and blogs have become more important while the number of people finding paid search important has dropped from 32% in 2009 to 22% in 2010.

I recommend you check out the full report for free at http://www.hubspot.com/Charts.