Buzzwords Bingo
by Scott on February 08, 2007
Buzzwords and buzz-phrases are everywhere and our careers might depend on tracking the right ones.
Here’s some wrong ones that, when put together form a read-made corporate strategy statement: “At the end of the day, a Gen-X, customer-centric, value-added paradigm which aligns our core competencies for synergy is a win-win!” – feel free to use it if you are applying for any newly opened CEO jobs.
In marketing terms, buzzwords are defined as “A trendy word or phrase that is used more to impress than explain”. Marketing folks by their nature want to put a catchy name to everything so there are plenty of buzzwords in the marketing domain. Business in general has its own buzzword backlash.
While marketing folks want to give a name to everything, IT folks want to give an acronym to everything. Like pithy names, acronyms are ripe for becoming buzzwords. Recent must-utters by the technically talented include SOA, Ajax, XML and SaaS.
Yet, what do you think of this premise:
Read more... [0] comments
