37Signals’ blog made mention of a post about the counter-productivity of multi-tasking. Scott [Berkun] brings up the latest research that casts multi-tasking in a counter-productive light. He ultimately suggests that if we want to achieve greatness that we should pay attention to how the great people who came before us paid attention—by blocking distractions outContinue reading “In Praise of Single-Tasking”
Monthly Archives: April 2007
Business Decision: Customer Benefits of the SaaS Model
In the last entry I shared why Synap Software chose to produce hosted software solutions often referred to as Software as a Service (SaaS). One reason mentioned was benefit for subscribers. SaaS is really a win-win and an example of what I mean when I advise folks to consider marketing efforts from the very startContinue reading “Business Decision: Customer Benefits of the SaaS Model”
Market Your Benefits, Not Your Features
In a recent Duct Tape Marketing blog entry , John Jantsh shares that since creating an active and popular blog, he has stopped being asked to submit proposals and now is simply asked if he is available. That is the power of having an educated audience. He goes on to say ”So, what if youContinue reading “Market Your Benefits, Not Your Features”
Business Decision: Why Software as a Service
In The Business of Software, author and MIT professor Michael A. Cusumano identifies four main questions that a software company should answer when developing a target market product strategy. Asked from the perspective of the software company: Do you want to be mainly a products company or a services company? Do you want to sellContinue reading “Business Decision: Why Software as a Service”
Claiming my technorati blog
Technorati Profile No need to click the above link – there is nothing interesting there. I finally took the two minutes it takes to claim my blog on Technorati. This post can be safely ignored. Creating a post with a link like above in it is one way to verify ownership of the blog. HereContinue reading “Claiming my technorati blog”
The New Social Content Site for Business Geeks
There is a new social bookmarking website out. If you have not seen it yet, check out Dharmesh Shah’s Daily Hub. You might wonder – do we really need another social voting site? Dharmesh readily addresses this question here so I won’t repeat the whole background except to say Daily Hub is different, it isContinue reading “The New Social Content Site for Business Geeks”
Small Business CRM Directory
Here is a site for small business marketers and anyone responsible for customer relationship management to check out. SmallBizCRM.com is described by its founder, Perry Norgarb, as “Your Small Business CRM & Contact Management Software Resource Center”. There is a lot more content yet for me to look through before doing a full review, butContinue reading “Small Business CRM Directory”
2 Ways Customers Can Be Your Virtual Marketing Department
A previous blog post covered a 6 Step Plan to build your business with referrals. Current customers are your best source for new customers. Beyond traditional referral marketing, there are tons of ways to turn your customers into a virtual small business marketing department. Here are two: 1. Run a Contest like the World’s FirstContinue reading “2 Ways Customers Can Be Your Virtual Marketing Department”
Design Decisions: Persistent Link to New Lead Screen
The Emergency entrance to our hospital is different than the medical building entrance. As with all hospitals, there is a big red EMERGENCY sign with an arrow directing you past the medical building entrance to the emergency entrance. What I noticed today (on a scheduled trip to the doctor’s office – not the emergency room!)Continue reading “Design Decisions: Persistent Link to New Lead Screen”
What Disney World, Five Man Electric Band, and Good Software Design Have in Common
Post No Signs It is very tempting to try to influence behavior by posting signs. On the surface it makes sense. If we want someone to do something, simply post a sign that says so. Yet on a recent family trip to Disney World, it struck me that Disney parks have very few signs posted.Continue reading “What Disney World, Five Man Electric Band, and Good Software Design Have in Common”
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